Sales analytics to understand what converts
Visualize the real performance of your sales process: which channels generate more opportunities, where leads drop off, and which actions help close faster.
Without clear data, sales decisions become guesswork
Many sales teams know how much they sold, but not why. Without visibility into which pipeline stage loses the most opportunities, which source channel converts best, or which rep needs support, decisions about where to invest effort end up based on perception rather than data.
Reports that show where the real opportunity for improvement is
Vendrava connects analytics directly to the real activity logged in the CRM: calls, emails, proposals and stage changes. This makes it possible to see clearly what's working in the sales process and where to adjust focus, with dashboards that update as the operation moves forward.
Benefits
Decisions based on your own process data
Reports are built from real activity logged in the CRM, not manual estimates or reports assembled separately.
Bottleneck identification
See which pipeline stage stalls the most opportunities, so improvement effort can be focused there.
Channel and campaign comparison
Understand which acquisition channels generate opportunities that actually advance and convert.
Rep-level performance tracking
Helps identify who needs support or coaching, using objective data instead of general impressions.
Features
Stage-by-stage conversion dashboards
Visualize how many opportunities move from one stage to the next and where losses concentrate.
Source channel reporting
Compare lead performance based on the channel they arrived through: form, WhatsApp, call or campaign.
Individual and team performance
Check activity and conversion metrics by rep or by sales team.
Sales cycle time analysis
Measure how long an opportunity takes to move from one stage to another, and where delays occur.
Customizable reports
Build your own views and filters based on the indicators that matter most to your team or sales leadership.
Data export
Export reports to share with leadership, finance or other areas that need visibility into sales performance.
Use cases
Related modules
Frequently asked questions
Where does the analytics data come from?+
Reports are built from real activity logged in the CRM: calls, emails, stage changes and proposals, with no need to load data manually.
Can I compare performance across different acquisition channels?+
Yes, you can see which channels generate leads that actually move through the pipeline and convert into customers, not just how many leads arrive.
Do reports show individual team performance?+
Yes, you can check activity and conversion metrics by rep, useful for coaching sessions or tracking goals.
Can I export reports to share with leadership?+
Yes, reports can be exported to share with sales leadership, finance or other areas of the organization.
Does analytics update in real time?+
Dashboards reflect CRM activity as it happens, so they stay current without additional manual processes.
Understand what's working in your sales process
See how Vendrava's sales analytics help you make sales decisions based on data, not guesswork.